What is coaching?

Coaching is a profession that has synthesized the best practices from management consulting, psychology, business and philosophy to create a benefit for an individual who is interested in improving their performance, satisfaction or success.


Why Does Coaching Work?

There are lots of ways to improve performance, from reading books to practice and experience. Of all the ways to move you forward in any area, research has shown that coaching creates the most significant and sustainable improvements. The reasons for this are due to three unique factors:

  • Individualisation: Unlike reading a book or watching a training video, coaching creates a personalized program designed to work in your specific world, with your strengths and weaknesses, in your environment and with your unique goals and obstacles to create improvements that are not possible without such a high level of individualized attention
  • Teamwork: you and your coach become a team, partnering together to accomplish more than you could alone. Both you and your coach become inextricably tied together through sharing common goals, sharing strengths and shoring up each other’s weaknesses.
  • Structure: perhaps the most important part of any successful coaching program is a structured approach to personal improvement that has been proven to work across many types of individuals and situations. Taking an ad hoc approach to personal improvement will only deliver ad hoc results.


Who Works with a Coach?

The typical person who works with a coach has changed much in the last 10 years. Where coaching used to be reserved for top corporate executives only, its effectiveness has caused a much larger variety of individuals to make coaching a core part of their personal development work. Today, a wide variety of people from corporate executives, to stay at home mother’s partner with a coach to help them be more successful in whatever endeavour they have.

Coaching clients are typically people who find themselves in a role that they do not feel is as true to their talents, preferences and passions as they would like. They feel unfulfilled or dissatisfied in some way and need a process that will help them change their life to allow them to be more successful, more fulfilled and more satisfied.